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Month: June 2022

Customer service

5 Ways to Improve Customer Experience in the Middle East

We define customer experience as the end-to-end journey that a customer undertakes with an organisation. It is a series of cumulative touch points that defines a customer’s experience, regardless of whether the interactions occur online, over the phone or in store. Why is customer experience important? Customers form conclusions about a business based on these …

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Career choices

3 Signs That You Shouldn’t Have Taken That Counter Offer

If you’re reading this, then I’m guessing the past couple of months have been quite the journey for you. After some careful contemplation, you realised that for whatever reason you weren’t happy in your role, and you made the decision to leave. Following a period of dedicated job searching, which involved meeting your recruiter (hopefully …

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