Your new road to job search success
There’s been a lot of market commentary in
recent times about the changing nature of recruitment and how the power of
digital technology, data science and personalised communications at scale have
created a complex new model.
This remodelling of the recruitment world is
a fundamental shift. Reassuringly though for today’s jobseekers, it’s one that
still provides a clear path to job search success, albeit along a slightly
different path than before.
This new road to job search success starts
with being aware of the changed recruitment landscape. In essence, employers
now look to proactively “find and engage” talent rather than passively wait for
the right applicant to apply for an advertised job.
The latter, more traditional approach, is the
model of recruitment most of us are familiar with. But employers no longer find
it effective in today’s digital world. Instead, organisations are turning to
digital technology and data science analytics to reach deep into candidate
pools to prepare shortlists of the most suitable people (which span far wider
than those jobseekers actively looking for their next role at that point in
time), extrapolate meaningful patterns and gauge how open to new job
opportunities a potential candidate is.
Given this, you must take steps to stand out
and sell yourself online in order to be found. How? Firstly, update your
LinkedIn profile (or create one if you haven’t already), know your unique
selling point (USP) and use the right keywords to ensure your profile appears
in a recruiter’s search results. Not sure what keywords to include? Look at job
descriptions for your ideal role and note those commonly used.
Then, add facts, statistics and links to your
online profile and CV as proof you did your previous jobs well. One trick is to
combine keywords with an action verb. For example, “I united and motivated a
team of five underperformers. After one year our sales had increased 55%.”
It’s perfectly acceptable to ask for
endorsements and testimonials from former employers and colleagues, which will
appear on your LinkedIn profile. You should also search for and join relevant
LinkedIn groups – and participate. Start by liking relevant content then, once
you are more confident, consider sharing or even contributing a post.
You’re then ready to search for and connect
with relevant recruiters on LinkedIn – although given the power of digital
technology and data science they may have already found you thanks to your
above online activity and actions! And that’s the real power of “find and
engage” – positioning yourself to be ‘found’ rather than applying for tens if
not hundreds of roles throughout the course of your job search.
Remember, with a profile that establishes
your expertise, a recruiter will want to engage with you (the second element of
the “find and engage” equation) to build a trusted relationship and work on
prospective new roles.
Recruitment truly has been remodelled since
you were last in the market, and these tips will ensure your job search evolves
appropriately in response for a successful outcome.