Full Time

Social Media Manager – Arabic

Posted 5 months ago

Job Description

Key Responsibilities:

  • Create engaging text, image, and video content to be posted on Social Media platforms in order to sustain readers’ curiosity and create buzz around new initiatives.
  • Develop and implement our Social Media strategy through various channels.
  • Develop an optimal posting calendar, considering marketing strategy, web traffic, and customer engagement metrics.
  • Identify new ways to attract prospective customers, like promotions and competitions
  • Work with the Website, Analytics, and SEO team to coordinate content, measurement, and reporting strategies.
  • Identify influencers and work with them to increase engagement with our brands across social media
  • Set up new social media accounts for Schools and maintain their inventory in an organized manner
  • Ensure copyrighted material, intellectual property, confidential and sensitive information, and media are properly dealt with on social media channels.
  • Ensure legal and security guidelines are implemented for all social media accounts and for any content posted on social media.
  • Establish, maintain and enforce Social Media crisis or incident communication management procedures.
  • Establish and enforce content approval procedures where necessary.

Skills Required:

  • 5-8 years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills