Job Description

The Company:

The client is a multi-platform, Arabic-language news service with headquarters in the U.A.E. The platform will provide Arabic-speaking audiences around the world with news

Key Responsibilities:

  • Manage end to end SEO campaigns by using techniques but not exclusive to: keyword Research, Copy Optimization, Article Marketing, site structure, URL re ‐ writes, social media, blogging and link building.
  • Track, report and deliver on PPC initiatives & campaigns
  • Work closely with the development team to ensure SEO best practices are implemented on newly developed code
  • Leverage detailed research data analysis to identify opportunities to expand and maximize (ROI) in paid search campaigns.
  • Work closely with the editorial & marketing team to drive SEO editorial content
  • Ensure optimization copy and landing pages for search engine marketing

Skills Required:

  • Minimum of 4 years of Paid Search (PPC) experience major search engines
  • Demonstrate track record of managing paid search accounts and exceed challenging campaigns.
  • Strong analytical skills and ability to manipulate/analyze large amounts of data.
  • Strong knowledge in track record in search engine optimization, social media digital marketing. Proficiency in HTML, CSS, and JavaScript and site optimization is expected.  
  • Keyword Research, Copy Optimization, Article Marketing, site structure, URL re ‐ writes, social media, blogging and link building.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, Web Trends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)