Full Time

Senior English Copywriter

Posted 6 months ago

Job Description

The client is a Dubai Government-funded startup. It intends to be the dominant B2B marketplace for the MENA region and is seeking to simplify and enhance digital B2B trade through a centralised, digital and safe procurement platform tailored for buyers and sellers. It will offer value-added services that will include finance, insurance, contracts, escrow accounts, logistics, inspection and customs clearance. It will offer multiple categories ranging from office supplies, food and beverage, fashion, packaging, electronics to industry materials and machinery.

Working closely with the Brand Marketing team, the Sr English Copywriter will be responsible for crafting stories and content that drive action and build an emotional connection with our target audience. The Senior English Copywriter reports into the Head of Brand Marketing and is responsible for writing clear, compelling and engaging stories and content for brand marketing communications across channels, while ensuring consistency with the brand tone of voice and personality and delivering to business objectives. 

Key Responsibilities: 

  • Crafting content and managing creative execution and final output
  • Conceptualizing content based on brief requirements. Preparing initial drafts, 

presenting ideas, and managing implementation of feedback and final approval and 

delivery of copy

  • Coordinating with external parties like production agencies and outside agencies to 

ensure high-quality output of scripted content

  • Using SEO principles to maximize reach copy
  • Proofreadingandeditingwebsitecontentincludingcompanyoverview,FAQs,and educational content as needed
  • Managing content traffic and output. Scoping creative briefs, scheduling projects and defining timelines and budget constraints 
  • Contributing to establishing the tone of voice and personality of the brand which includes exploring does/don’t applications and content guidelines 
  • Acting as brand guardian, sharing proactive ideas and identifying opportunities to reinforce brand voice and positioning 
  • Building strong collaborative partnerships working closely with the creative team, brand management, public relations, digital performance, business growth, category management, finance and third-party suppliers 

Skills Required: 

  • Undergraduate degree in Communication/ English /Journalism or related field 
  • 5+ years of copywriting experience ideally client-side at a digitally led brand or in the creative team of an exceptional agency 
  • Excellent writing, editing and proofreading skills 
  • Ability to work with complexity and uncertainty with outstanding organizational skills and strong time management 
  • Fluent in English with excellent communication skills and ability to articulate creative concepts and design ideas expertly and engagingly 

What will differentiate you from other candidates 

  • Proven active contributor to crafting the tone of voice and personality of the brand 
  • Endless passion for storytelling, brand building and behavior-shifting creative 
  • Creative, innovative and enthusiastic about content with a relentless attention to detail 
  • Not afraid to think outside the box and push boundaries 
  • Mindset of continuous learning and improvement. Comfortable to give and receive honest and open feedback.