Full Time

Regional Manager – Consumer Marketing

Posted 7 months ago
AED 30,000 - AED 35,000 per month

Job Description

The client is looking for the ideal candidate to manage the MENA marketing plan for consumers, build brand awareness and identity, grow the brand equity, execute the brand strategy, and ultimately drive more conversions. You would need to be consumer-centric. One who can strategize, analyze, and execute to meet NPS, CAC, and revenue objectives. 

Key Responsibilities:

  • Develop, curate, implement and modify based on performance a localized marketing plan both on- and off-line, identifying specific marketing decisions and actions to achieve conversions
  • Manage agency partnerships
  • Understand market restrictions for advertising medical devices to consumers in target markets
  • Analyze the competitive landscape encompassing direct and indirect competitors
  • Understand consumer decision-making and market segmentation
  • Regularly perform a brand audit and identify areas of improvement
  • Test new channels and methods for reaching consumers
  • Create a patient toolkit and provide and materials to assist the Sales team to function effectively
  • Engage with key stakeholders (consumers, shoppers, and consumer insight) to optimize messaging and deliver business results, objectives, and strategies.
  • Work together with the Sales and Product teams on promotions and consumer-facing touchpoints

Skills Required:

  • A minimum of 7 years in a marketing function
  • A key understanding of on- and off-line marketing tools
  • Successful track record in senior marketing roles and creating marketing campaigns
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Proven ability to plan and manage budgets
  • A good understanding of digital marketing channels
  • A previous track record of off-line marketing activities
  • Quantitative and analytical skills
  • A high emotional quotient