Full Time

Head of Performance Marketing

Posted 1 year ago
Dubai
AED 40,000 - AED 45,000 per month

Job Description

The Company

Our client is a leading e-commerce shopping experience in the Middle East.

Objective: 

You would need to use the science of marketing in order to build revenue driving digital marketing strategies and to ensure the right customers are seeing the right message at the right time, with a relentless focus on measurement, rigor and ROI.

Key Responsibilities

  • Create, develop and implement acquisition strategies and plans to underpin customer acquisition targets.
  • Formulate business growth strategies and digital marketing roadmap through ROI- based consumer approaches and data driven acquisition strategies.
  • Identify and put in place analytic tools that are necessary to ensure that the performance across all marketing priority areas can be monitored accurately and that any hindrances to strategies are discovered at an early stage.
  • Manage the media planning and budget management across Search, Display, Retargeting, Social, Partnerships, Offline, and any additional new channels focused at driving new customer acquisition.
  • Create and execute Affiliate Marketing Program strategies for UAE and KSA.

Profile

  • Minimum 8-10 years’ work experience in a digital marketing role with demonstrated success of managing digital and media strategy.
  • Ecommerce and Omni-channel experience is a must.
  • Hands-on management of functions across digital and offline media.
  • Excellent project management skills and initiative are required