The Head of Growth Marketing will focus on developing new marketing growth programs and testing and executing these programs with measurable results.
- Prioritizing growth channels – Scaling and Automating the growth processes.
- Choosing in accordance with the other departments which Metrics/Key Performance Indicators to focus on.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Analyzing the data and users’ feedback.
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any business.
- Bachelor’s Degree in Marketing, Communication, Business Administration, or equivalent. Master’s Degree is a plus.
- Over 6 years of relevant experience.
- An Analytical Thinker, Problem Solver, Creative with strong Leadership skills.
- Highly experience in Digital Marketing, Market Data analysis, A/B Testing and use of Growth Hacking Tools.