Director of Marketing

The Company:

The client is a multi-platform, Arabic-language news service. The platform will provide Arabic-speaking audiences around the world with news

Key Responsibilties: 

• Develop the marketing, communication & brand plans with a strong competitive perspective and audience understanding in order to secure ratings increase, maintain high levels of brand awareness and affinity and help Ad Sales drive growth.
• Design the Positioning and Communications strategy for channel, overall platforms in alignment with the Director of Creative services
• Lead the team in identifying growth and extended development opportunities for individual brands grounded on consumer and competitive analysis;
• Deliver successful cross channels Media Planning strategies for Owned, Barter and Paid Media driving efficient Media Planning; Establish benchmarks for success.
• Provide comprehensive analysis and direction to help increase ad sales and sponsorship revenues on air, off air, online, on the ground.
• Lead the research team to Commission and analyse viewers’ and competitors’ performance, market insights, ad sales data to identify proper growth and development strategies for the company
• Develop overall distribution strategy across TV/Digital/Radio/Pay in terms of strategic reach and monetization

Skill Required: 

• Minimum of 10 years in Marketing industry and/or media
• University degree in Marketing, MBA qualification preferred 
• Leadership roles in strategy, project management and change management activities, plus extensive communication and brand development experience.
• Marketing Experience in the Arab World Business preferred
• Deep understanding in media research
• Deep understanding of Advertising models
• Experience in TV content practices, programming and commissioning, media planning and buying is essential