Director of CRM

The Company

Our client is a leading holding group with a large portfolio in property and F&B brands. The candidate will be responsible for ensuring that CRM applications meet corporate objectives, fulfill end-user requirements, and identify then resolve business requirements issues.

Key Responsibilities:

• Create long-term strategic goals for achieving and maintaining high data quality in conjunction with CRM users, department managers, clients, and other key stakeholders.
• Develop, implement, and maintain policies, procedures, and associated plans for CRM software administration and appropriate use.
• Liaise with network administrators and software engineers to assist with quality assurance, program logic, and data processing.
• Benchmark CRM initiatives against best practices to ensure optimal performance.
• Investigate and fix fields that have become outdated due to new business/value rules, new processes, or redesigned data warehouses.

Skills Required:

• Over 7+ years proven experience in overseeing the direction, development, and implementation of CRM software solutions.
• Direct, hands-on experience with automated software management tools.
• Strong knowledge of CRM software quality assurance best practices and methodologies.
• Project management skills and exposure to project-based work structures.
• Knowledge of applicable data privacy practices and laws.