Full Time

Data Analyst

Posted 10 months ago
AED 23,000 - AED 26,000 per month

Job Description

Key Responsibilities:

  • Support data strategy exercises that facilitate the design of technical architecture, data structure, and modeling
  • Design and maintain data systems and databases; this includes fixing basic coding errors and other data-related problems – contributing to technical architecture roadmapping – As-Is Vs. To Be states
  • Responsible for data cleansing, enrichment, and validation exercises to support the creation of ‘Golden records’
  • Responsible to mine client data from primary and secondary sources, reorganizing and restructuring the data in a readable format that can be utilized for further business and technical operations and systems
  • Recommend and deploy various BI, analytical, and reporting tools to showcase performance delivered on established KPIs for online and offline marketing activities across all channels – e.g. KPIs assessing sales and service contribution, customer engagement and satisfaction, service cost, channel adoption, and net promoter score, etc.
  • Set up reporting based on lifecycle and client needs and coordinating with different stakeholders within client teams and business partners to receive the relevant data
  • Using statistical tools to interpret data sets, paying particular attention to trends and patterns could be valuable for diagnostic and predictive analytic efforts. Through this data be able to interpret and further articulate data-driven insights and make business recommendations to maximize value and business impact for our clients
  • Responsible to aid in website optimization and analytics to report on the ROI of marketing campaigns, set-up testing framework to optimize creative and messaging variables, and deliver insights on potential combinations of high-performing inputs to enhance customer experience
  • Collaborating with programmers, engineers, and organizational leaders to identify opportunities for process improvements, recommend system modifications, and develop policies for data governance and privacy procedures
  • Oversee reporting on an annual, quarterly, monthly, and even campaign level, working with the senior leadership to identify appropriate KPIs for digital channels and campaigns, with a focus on first-party data
  • Oversee analysis and reporting design and ensure that reports track relevant data against KPIs to enhance delivery against revenue and brand objectives
  • Create and socialize appropriate documentation that allows stakeholders to understand the steps of the data capture analysis process and duplicate or replicate the analysis if necessary
  • Consult with internal teams on how to best leverage analytics to inform business decisions and implement analytical processes and procedures on projects
  • Acquire and apply web analytics, the voice of the customer feedback, market research, social media sentiment, and competitive analysis to inform and drive product management decision-making. 

Skills Required:

  • Minimum bachelor’s degree in a relevant fields such as mathematics, data sciences, statistics, economics, engineering, and hands-on experiences with specific project deliverables and associated references
  • 5+ years of professional experience in CRM, e-commerce, or marketing analytics. statistical, financial, research, or quantitative analysis environments is preferred
  • You must have exceptionally strong quantitative and analytical skills, being able to connect the dots at first glance.
  • Reverse engineer data to articulate a ‘data story’ that will contribute to the larger strategic direction
  • Well-versed in using a multitude of analytical tools to analyze customer behavior that will, in turn, create action plans (Radian 6 / Sysomos / Omniture / Google Analytics / Dart / Salesforce / Exact Target / Cheetahmail, etc.)
  • Basic knowledge of coding fundamentals (low-level HTML, CSS, SQL) as they relate to setting up tracking for online properties
  • Demonstratable experience understanding statistically significant data sets and able to recognize off-trend behavior and isolate cause and effect
  • Have an aptitude to connect emerging media technical platforms, identify specific data points and be able to dive in to glean insights and make strategic recommendations
  • Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
  • Experience to quickly understand data-driven value internally, and for clients – quickly rightsizing investment needed and derived ROI – finding workarounds and pragmatic action plans to continuously drive value
  • Comfortable working in a collaborative team environment with a strong ability to present analytical results to a non-technical audience both internally and client-side
  • Strong written, oral, and presentation skills with demonstratable experience presenting to senior leadership
  • Domestic and international travel will be required